A woman with shoulder-length brown hair, wearing a white shirt and turquoise necklace, is sitting at a wooden desk. She is smiling and writing in a notebook with a red pen. The desk has various colored paper samples, sticky notes, a laptop, and printed color palette sheets.

Product Leadership
Built Around Your Stage

Fractional product development for companies that make physical things

A smiling woman with shoulder-length blonde hair wearing a black t-shirt, blue jeans, and a red heart-shaped necklace, sitting in front of a plain white wall.

Hi!

I'm Alex, an industrial designer turned product development leader with over a decade of experience taking consumer products from concept to shelf. I specialize in building the systems, teams, and strategy that make great products actually happen. Currently building my fractional practice and accepting select engagements for 2026.