About

I'm an industrial designer turned product development leader, and for the past 15 years, I've been living at the intersection of creative vision and operational execution.

My career started at Hallmark Cards, where I designed greeting cards, giftable products, and spent time on the ground in Hong Kong and Southeast China working directly with manufacturing partners. That early foundation, understanding how things are actually made, has shaped everything since.

From there I moved into a product development role at Areaware, a Brooklyn-based home accessories brand, where I introduced their first in-house designed product line and owned the full lifecycle from concept through production. Then at Tiny Organics, a high-growth baby food startup, I led product and packaging development and co-launched the company's first baby-led weaning line. Most recently, I've been at Lalo, where I've owned the end-to-end product development function for nearly four years, leading the launch of 40+ products, building cross-functional workflows across PD, Ops, Quality, Marketing, and CX, and driving the three-year category roadmap for Feeding & Bath.

Now I'm launching my fractional practice to bring that same depth of experience to companies that need senior product development leadership, without the full-time hire.

I'm based in Buffalo, New York. I work with founders, operators, and leadership teams across consumer goods, and I'm currently accepting engagements for 2026.