Site cover photo by Anna Ottum
With a degree in industrial design and a background in product development, Alex considers every challenge a puzzle best unriddled with methodical pragmatism and a careful eye for detail. Before joining Lalo as Product Development Manager, she honed her approach to creative problem-solving first as a greeting card and packaging designer at Hallmark Cards, and then at, Areaware, a home accessories brand in Brooklyn. There, she worked closely with independent designers to bring their visions to market—a role that required her to configure many moving, disparate parts and address complex international supply chain issues to bring finished things to fruition. She moonlights as a self-taught illustrator, working to bring her dreams of publishing a children’s picture book to fruition.