Site cover photo by Anna Ottum
With a degree in industrial design and a background in product development, Alex considers every challenge a puzzle best unriddled with methodical pragmatism and a careful eye for detail. Before joining Tiny Organics as Director of Product Development, she honed her approach to creative problem-solving first as a greeting card and packaging designer at Hallmark Cards, and then at, Areaware, a home accessories brand in Brooklyn. There, she worked closely with independent designers to bring their visions to market—a role that required her to configure many moving, disparate parts and address complex international supply chain issues to bring finished things to fruition. As a recreational rock climber, she practices puzzle-solving of the more physical, kinetic sort, all of which may very well explain the admirable cognitive agility, aesthetic perspective, and keen acumen for organization and production.