Set to launch during the 2014 holiday season, Northpole is one of the largest retail programs Hallmark has created. A full length feature film will premiere on the Hallmark Channel in November 2014 and a collection of products will launch alongside. According to the story, the Northpole elves derive their magic from the snow and ice in their environment. I created concepts for the product line that extend the story through the packaging to create a cohesive experience at shelf.
I concepted and designed the faceted ice-like vac form that traps the Find Me Santa Beacon snowflake in its diamond shaped stuffer. I was able to model and grow it so we could determine the most cost effective solution. We were also able to pull vac forms for high quality selling samples. This product and it’s variations are the “hero” formats for the program and will be sold in Hallmark Gold Crown as well as mass channel retailers.